EP.12 - Marketing for Developers
For every potential billion-dollar idea, there's more to it's product build than having the right design and software architecture, as Developers understanding and utilizing the basic skills and guide to marketing plays a major role in user accumulation and retention on your product. Taslim Okunola , Product Marketing manager, Consumer apps, Sub-saharan Africa at Google gives starter insights, guides and tips for developers to grow their marketing skills on products built.
Show Notes:
- Meet Taslim (01:52)
- What is marketing to developers (03:10)
- Why do developers need to have an understanding of marketing (05:23)
- How do you introduce marketing skills as a developer for your small scale products? (07:30)
- What are the right places or platforms to reaching out to potential product users? (09:46)
- At what stage of building your product do you have to introduce aspects of marketing? (13:03)
- How do you create a niche for your product in a competitive market? (16:28)
- For product user acceptance; how do you approach your target market? (18:38)
- Is there a disadvantage to starting out product marketing firstly with social media marketing ? (20:20)
- How does marketing help create nice product pitches when pitching to investors? (21:53)
- When's the right time to pitch a product? (23:10)
- Tips, tools and resources to guide developers on gaining marketing skills (24:41)
Extra Notes:
- Connect with Taslim on Twitter www.twitter.com/taslimokunola
- intro and outro music: bensound - dubstep
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